India’s Sports, Entertainment and Gaming (SEG) industries are currently in the throes of an unprecedented transformation. A host of factors, including a large youth population, the rise of new media platforms, and a rise in disposable income have combined to create a favourable environment for the growth of the SEG industries in recent years. The digital economy has created unprecedented opportunities for all kinds of content creators, marketers and distributors.

Indian Sport has seen the advent of new franchise-based leagues across different sports, including Badminton, Kabaddi and Football. The traditionally dominant sport of Cricket has attracted unprecedented bids for broadcast rights, digital media rights and sponsorship rights. Research suggests that the Indian media & entertainment sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9 per cent to touch US$ 37.57 billion by 2021, while revenues from advertising is expected to grow at 15.3 per cent to touch US$ 16.74 billion.

The regulatory environment for certain forms of Gaming and Gambling has also become somewhat conducive for their growth in certain states in India, such as Goa, Sikkim and Nagaland.

Since its inception, GLA has been recognized for the depth of its experience and expertise in each of these industries. We have advised on several landmark transactions in these industries.

Our attorneys have also written extensively on sports and gaming laws, and taught courses on sports law and gaming laws at leading law schools and business schools in India.

Our experience in sports combined with our experience in technology licensing, intellectual property and commercial contracting, enables us to serve the entire spectrum of SEG industry clients.

We regularly represent sports-themed venture capital funds, sponsors, owners of professional sports teams, social and digital media platforms, sportstech startups, coaches and individual professional athletes.

How do we help the SEG industries?

We advise Clients on

  • Franchise Agreements
  • Sponsorship Agreements
  • Broadcast Rights Agreements
  • Digital Media Rights Licensing Agreements
  • Player Agreements
  • Player Management Agreements
  • Brand Endorsement Agreements
  • Licensing & Merchandising Agreements
  • Sports Governance Codes
  • Anti-Corruption and Anti-Doping Policies
  • Film Production and Financing Agreements
  • Agreements with Actors, Directors, Music Rights Owners, Film Distributors
  • Central as well as state-specific gaming and gambling laws in India
  • Legality of forms of gaming, gambling and betting (such as Casino Gambling, Poker, Rummy, Betting on Horse Racing) under different central and state legislations
  • Structuring of Fantasy Sports Leagues
  • Intellectual Property protection and monetization strategies, customized for constituents of the SEG industries
  • Legal due diligence exercises, conducted on SEG companies

To know more about our experience and expertise in this area, please e-mail Amrut Joshi at or Samheeta Rao at