#SimplifyingTheLaw is a video-based series, where we attempt to break down legal concepts, legal jargon and regulatory compliances for the benefit of startups.

With this new set of videos, we have chosen to expand on and simplify an intellectual property law topic that is extremely relevant to start-ups, “Basics of Trademark”.

It is crucial to protect your brand identity, logo, tag-line or product name, and even more as a start-up in a competitive market. Registering your trademark not only helps in effectively dealing with trademark infringement by a competitor but could also help in promoting brand recognition with your desired customer base.

In the first video of this series, Priya Sampath elaborates on the what is a trademark and the key criteria for chossing your trademark.

Watch this Video to learn more.