#SimplifyingTheLaw is a video-based series, where we attempt to break down legal concepts, legal jargon and regulatory compliances for the benefit of startups.

Click here to watch Part II of the “Basics of Trademark” video series, where Priya Sampath explains the trademark registration process for the benefit of start-ups.

It is crucial to protect your brand identity, logo, tag-line or product name, and even more as a start-up in a competitive market. Registering your trademark not only helps in effectively dealing with trademark infringement by a competitor but could also help in promoting brand recognition with your desired customer base.

Don’t miss Part I where Priya explains what is a trademark and the key criteria for choosing your trademark.