Advertisement Law Series #9 – Do hyped-up advertisements require a factual basis?

The case of Gujarat Co-Op Milk Marketing Federation V. Hindustan Unilever Ltd ., decided by the High Court of Bombay ruled upon the principles applicable to a hyped up advertisement and also ruled upon the extent of injunction to be granted with respect to disparaging advertisements.

In this Case Crunch, we provide a quick overview of the case and highlight the key observations of the High Court of Bombay in this regard.

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Please feel free to share your feedback about this Case Crunch with Priya Sampath (priyasampath@gamechangerlaw.com)

 

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