India’s Sports and Gaming industries are currently in the throes of an unprecedented transformation. A host of factors, including a large youth population, the rise of new media platforms, and a rise in disposable income have combined to create a favourable environment for the growth of these industries in recent years. The digital economy has created unprecedented opportunities for all kinds of content creators, marketers and distributors and we believe that the next sunrise sector within this ecosystem will be that of Esports.
Indian Sport has seen the advent of new franchise-based leagues across different sports, including Badminton, Kabaddi and Football, which have opened up huge opportunities for job-creation, monetization, league administration and team management.
While the traditionally dominant sport of Cricket has attracted unprecedented bids for broadcast rights, digital media rights and sponsorship rights, we foresee see other sports and esports mounting a robust challenge to Cricket’s dominance in the 2020s and beyond.
At the other end of the spectrum, there is a significant amount of initiative that is being undertaken by a huge number of civil society organizations to promote Olympic Sports, Grassroots Sports and Sports For Development.
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